The Ford Fiesta Mk6/Mark VI (Mk7 in the United Kingdom, model code WS/WT/WZ in Australia) is the sixth generation of the Ford Fiestasupermini. The sixth generation Fiesta was shown in a concept car form as the Ford Verve at the Frankfurt Motor Show in September 2007, with introductions in Europe, the Americas, Asia, Australasia, and Africa. Developed under the project code B299 and B409, the model uses the Ford global B-car platform newly developed for the model.
The model was launched under the company’s new “One Ford” strategy, which called for single models to be manufactured and sold globally to achieve efficiency and economies of scale, instead of making regional models. Production started at Ford’s Cologne plant in Germany in August 2008. A second plant in Valencia, Spain started production in early 2009. Productions in China, Thailand and Mexico started between late 2008 to 2010. In Brazil, the production of the hatchback version started in 2013.
The Ford Verve concepts are series of subcompact car concepts from Ford Motor Company which the sixth generation Ford Fiesta (Mark VI) was based upon. The Ford Verve was intended to meet market demands for smaller, more fuel-efficient cars. The Verve was created in both four- and three-door body styles. The 3-door hatchback and 4-door saloon versions of the Fiesta were both based on the Verve, with the 5-door hatchback and the 3-door van being their derivatives.
The Verve concept was first shown at the 2007 Frankfurt Motor Show. It continued Ford’s Kinetic Design family styling theme, first seen on the Ford S-MAX. Martin Smith, executive director of design for Ford of Europe, described the Verve as “a chic, modern and individualistic statement for a sophisticated, fashion-aware generation.” The concept was created by a team of designers from Ford studios in Dunton, England, and Cologne, Germany.
The interior featured leather in different hues, along with multimedia equipment. The three-door hatchback featured a panoramic glass roof, pillarless side glass, LED headlamps, high-mounted LED taillamps, integrated tailgate spoiler and dark-chrome lower diffuser with integrated centre exhaust outlet. The car rode on 18-inch low-profile tyres mounted on two-piece, 12-spoke alloy wheels.
On November 19, 2007, Ford unveiled its second Verve concept. This second version took the form of a four-door notchback and was styled similarly to the Frankfurt version of the car. It was finished in frosted grape.